Phase 2 POC · Personalized PLP
The Thuma homepage, but it knows you.
Thuma's PLP today shows the same Classic Bed first to a first-apartment renter and a couple upgrading their master suite. Malachyte re-ranks every grid against a live visitor signal — line, price tier, configuration — without changing the catalog.
Thuma today
Beds page leads with Essential Bed, Signature Bed, Hybrid Mattress — same order for every visitor. Cold-start renters scroll past $2,495 Signature beds. Premium shoppers hunt past Essential Frames.
With Malachyte
Three live carousels re-rank against the visitor's persona vector — Most-Likely Match, Bed + Mattress Bundle, Complete the Bedroom. Each grid surfaces different hero products, with reasoning baked into every tile.
DemoWelcome